A young Swiss engineer stands in a windowless basement beneath a Las Vegas casino in 1986. Hundreds of VHS recorders run day and night. Tapes break, heads get dirty, cassettes must be sorted by hand. In this moment, a single thought takes shape: There must be a more elegant way.
What follows is the story of an entrepreneur who doesn't just develop a product but transforms an entire industry. From the first sketch on a paper napkin to building a Swiss technology company to a system that helped investigators identify Mohammed Atta on surveillance footage and catch bombers at the Boston Marathon.
Who is this book for?
- Entrepreneurs and founders who want to know how to build a company from an observation
- Engineers and technicians who want to make the leap from employee to entrepreneur
- Anyone interested in the story of technological innovation "Made in Switzerland"